Target Audience: Leisure Details

The target audience will be included in one or all of the following leisure activities:

• Music Gigs
• Sports Clubs
• Social Event's
• Fan Clubs
• Meal's Out
• Hobbies

The leisure activities selected above will cost no more than £50, at the maximum. The above activites will take place at least once a month; ths social events and sporting activities will take place on a more regular basis, probably at least twice a week.

Income Details of the Target Audience

Potentially the target audience could be employed in any career or job path, and earning between £9,000 to £30, 000.

Depending on the earnings of the target audience, the income tax for them is the basic rate of 22% taxable amount off the income.

Any amount between £0 and £300 would get spent on household bills, the target audience may own no or more credit card, probably owning no more than 5 at the maximum. With a disposable income ranging from £0 upwards, this being spent on luxuries and extras such as, gym membership, club cards, shopping for luxury items including fashion and electronic goods, socialising and other activities and hobbies.

Demographic Details of the Target Audience.

Continuing with information and details surrounding the target audience, I will look into where the target audience will live and in what kind of accommodation etc.

The Target Audience live in the UK. In and around Huddersfield, West Yorkshire, England.

The style of accommodation lived in by these people will be houses, flats or appartments.

Target Audience Profiling

In relation to the brief the target audience will fit the following factors.
SEX: Male and Female
AGE GROUP: 18 - 25 year olds.
RELATIONSHIP STATUS: Single/Married/Married with children/Co Habiting/Co Habiting with children/Female single aprent/Male single parent/ Divorced/Hetrosexual/Gay/Lesbian/Bisexual.
(All of the above.)

Unique Selling Point.

From using a range of multi-media idea's throughout the research stages,
the Unique Selling Point will be the individuality and approach taken
toward's meeting the given brief, along with the final artwork being created appropriately
in order to target the audience effectively.

'We're more than just designers.
We're more than just copy-writers,
or strategists,
or even graphic experts.
And we're certainly not another agancy that says
''yes''
and
''amen''
to a bad idea just for the money.'

Design Agency, SKAGGS.