Demographic Details of the Target Audience.

Continuing with information and details surrounding the target audience, I will look into where the target audience will live and in what kind of accommodation etc.

The Target Audience live in the UK. In and around Huddersfield, West Yorkshire, England.

The style of accommodation lived in by these people will be houses, flats or appartments.

Target Audience Profiling

In relation to the brief the target audience will fit the following factors.
SEX: Male and Female
AGE GROUP: 18 - 25 year olds.
RELATIONSHIP STATUS: Single/Married/Married with children/Co Habiting/Co Habiting with children/Female single aprent/Male single parent/ Divorced/Hetrosexual/Gay/Lesbian/Bisexual.
(All of the above.)

Alfred Hon Lum: Graphic and Media Design

A number of university and college institution's offer Information Design as a specific course area of study. Below are example's of current graphic styling's from some of the institutions.

Recent design's by BA Hons student, Alfred Hon Lum, for London College of Communication.

A collection of his inforgraphical work, documenting a research project on what is in student's wallets.

Graphic Information Design at the University of Westminster.
Design showing the mapping of communication links.

How Obama reinvented Campaign finance.

A very recent infographical campaign design by XPLANE, detailing president Obamas effective way's to raise money through the power of the American people.
The successful ad ad campaign has been universally viewed via the web and publications, over 11,000 times in over 100 countries. It uses typography and images, created with few colours in neutral tones.

Semiotically Speaking.

A collection of visual representations, grouped together to depict a meaning for the subject at hand.

The images on their own have a individual meaning, as well as when they are grouped together.

Brand Promise: Client

The brand promise based upon the client, SKAGGS, the design agency. Promising to deliver a successful brand, (in this case artwork), through building an understanding of the brief through the client-customer relationship.

'With a formidable understanding of the relationship between our clients, their brands and their consumers, we have developed a process that successfully serves the ever-evolving brand/client/consumer/changes......

Attract. Engage. Evolve.'

Design Agency, SKAGGS.

Unique Selling Point.

From using a range of multi-media idea's throughout the research stages,
the Unique Selling Point will be the individuality and approach taken
toward's meeting the given brief, along with the final artwork being created appropriately
in order to target the audience effectively.

'We're more than just designers.
We're more than just copy-writers,
or strategists,
or even graphic experts.
And we're certainly not another agancy that says
''yes''
and
''amen''
to a bad idea just for the money.'

Design Agency, SKAGGS.