Monday, 30 March 2009

Infographical Artworks and Inspiration

I love the above image of A-Z design classics featured in Square magazine.

Brahm:Opera North

I am a fan of how Brahm use a variety of type and image in their designs produced.

I am inspired by the strong images used and the factual type over laying the imagery. The point and reason is clearly portrayed in the designs in a simplistic yet effective ansd stylish way.

There are many designs available by a number of designs who also utilise this design idea.

Brahm:Republic Design

These designs from Leeds based design company, Brahm use photography and sharp graphic styling to donate the type of brand Republic is. The designs are aimed towards a target audience similar to the target audience I am aiming for in this breif! The atitude of the brand is captured through the visually engaging campaign posters.

Brahm, a Leeds, UK based independant communications agency, have a wide client list including Metro (West Yorkshire).A popular and exciting piece of Information Desgin.

Wednesday, 25 March 2009

NHS Shock Factor Advert Campaigns.

No doubt you have seen one or more of these shocking adverts produced by the National Health Service, to raise awareness into a number of NHS related issues and problems.

Click HERE and HERE to view some television advertisments from the NHS.

The displayed advertisements are shocking and thought provoking, they capture the target audience making them think strongly about the factual information on the designs. The ads feature strong images with hard factual text making a good combination to combat the audience.

Target Audience: Relationship with the Product Artwork

The target audience started their relationship with the final artwork upon first viewing of the piece. They interacted with the design through thought provoked and developing a visual awareness of the artwork. It is a first time viewing and use of the artwork, and is interacted with on a daily basis.

The Unique Selling Point is a major factor contributing to the relationship with the consumer, this is due to the research conducted towards the target audience, therefore leading to the audience enjoying and relating to the design artwork.

Target Audience: Leisure Details

The target audience will be included in one or all of the following leisure activities:
  • Music Gigs
  • Sports Clubs
  • Social Event's
  • Fan Clubs
  • Meal's Out
  • Hobbies
The leisure activities selected above will cost no more than £50, at the maximum. The above activites will take place at least once a month; ths social events and sporting activities will take place on a more regular basis, probably at least twice a week.

Tuesday, 24 March 2009

Income Details of the Target Audience

Potentially the target audience could be employed in any career or job path, and earning between £9,000 to £30, 000.

Depending on the earnings of the target audience, the income tax for them is the basic rate of 22% taxable amount off the income.

Any amount between £0 and £300 would get spent on household bills, the target audience may own no or more credit card, probably owning no more than 5 at the maximum. With a disposable income ranging from £0 upwards, this being spent on luxuries and extras such as, gym membership, club cards, shopping for luxury items including fashion and electronic goods, socialising and other activities and hobbies.