Income Details of the Target Audience

Potentially the target audience could be employed in any career or job path, and earning between £9,000 to £30, 000.

Depending on the earnings of the target audience, the income tax for them is the basic rate of 22% taxable amount off the income.

Any amount between £0 and £300 would get spent on household bills, the target audience may own no or more credit card, probably owning no more than 5 at the maximum. With a disposable income ranging from £0 upwards, this being spent on luxuries and extras such as, gym membership, club cards, shopping for luxury items including fashion and electronic goods, socialising and other activities and hobbies.