Wednesday, 25 March 2009

Target Audience: Relationship with the Product Artwork

The target audience started their relationship with the final artwork upon first viewing of the piece. They interacted with the design through thought provoked and developing a visual awareness of the artwork. It is a first time viewing and use of the artwork, and is interacted with on a daily basis.

The Unique Selling Point is a major factor contributing to the relationship with the consumer, this is due to the research conducted towards the target audience, therefore leading to the audience enjoying and relating to the design artwork.

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